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The Copywriting Model

$99.00 USD

I researched this ability from interviews conducted by the American Writers and Artists Institute (AWAI) through their prior Monthly Copywriting Genius product. These include many of the biggest names in copywriting. The interpretation, distillation, and organization of those 600+ transcript pages into a single, unified model are mine. Additional experts include the books, courses, and blogs of John Carlton, Dan Kennedy, Bob Bly, Harlan Kilstein, and Mark Ford (aka Michael Masterson). In total, there were 68 experts included. As a final step, this ability went through a peer-review process by an expert modeler and marketing consultant.